With the majority of Athens Church’s congregation being young families, the church has strategically sought to develop and grow their children’s ministry—Athens Kids. Athens Kids focuses on intentionally partnering with parents to build a gospel-centered foundation in the lives of their children through Sunday morning opportunities and by equipping parents to disciple their children at home.
To communicate more effectively with parents and unify volunteers, our team worked with Athens Church to develop an Athens Kids sub-brand. We implemented the new brand with its vibrant color palette, typography, and geometric shape system throughout Athens Kids’ signage, resources, and shirts. Collaborating with the Athens Kids Ministry Lead, we also developed a set of memory verse icons to be used in the classroom and take-home parent resources.