rochester, New York
Camp Get-A-Way transforms the lives of children and families dealing with emotional, behavioral, and mental illnesses. It’s a safe place where families can play and bond in the great outdoors while trying new things, creating memories, sharing laughter, and finding hope.
Our project with Camp Get-A-Way started as a logo refresh, but transitioned into a rebrand when we determined together that their original logo was no longer an accurate representation of the camp. Through our rebrand process, we helped the Camp Get-A-Way team articulate their vision and communicate the camp experience. Gaining momentum around their mission through the branding process increased donor investment and boosted camper engagement. Our team implemented their brand through a website, print materials, and marketing tools.
Focusing on holistically improving communications and camp experience, we updated and simplified all the camp marketing and communication tools. One of the significant ways we streamlined communications was by replacing the Camp Get-A-Way’s complicated paper registration forms with branded HIPAA-compliant registration and medical forms available for instant access through the camp website.