You’ve created content and loaded it onto your social platforms. You’re all excited. You know it’s a great piece and will suck in your audience. But then here comes that nagging feeling in the back of your mind—or will it? How can you know for sure your efforts are making an impact and driving results?…
You see the need to market your nonprofit or church online. You’re realizing communication isn’t always easy. Even on your best days, you may struggle to get your point across or convey your message. Throw a diverse audience into the mix , and things can really seem challenging—even downright complicated. You know your message is relevant and…
A grant could be the leg up your team needs to meet its goals this year… but sometimes, grants get a bad rap. Why? Because the effort required to finally be awarded the money often feels like jumping through a thousand flaming hoops. Today, let’s chat about what grants are and why they’re so important,…
In our last post we talked about how to do social media marketing and how to use it effectively throughout your platforms. Here we’ll cover some basic types of social media content that brands can create and how marketing through social media is effective. User-Generated Content Content that’s already been created by your existing customer…
Navigating and understanding the myriad of choices and methods of how to do social media marketing can be daunting for anyone. Small businesses and nonprofits face a particular challenge—they often wear many hats and play all the roles themselves. Sometimes there’s just not enough time in the day to do the research and figure it…
Creating and building an email list can be tedious. You do the work and spend the time gathering new subscribers only to find out you need to then continuously maintain an email list. What does it even mean to maintain an email list? Things like weeding out inactive contacts and sending unsubscribe campaigns are really…
In today’s world, building an email list can seem easy (who isn’t building one these days?) and then at the same time, tricky. (again, everyone is building one and everyone sets out the bait) Coming up with ways to set yourself apart and capture your audience is key; both capturing their email address and capturing…
Have you ever been told that managing volunteers is like herding cats? While that expression is chuckle-worthy for anyone who has been in a leadership position, it’s a harmful approach to communicating with one of your most important audiences. If you work for a church or nonprofit, chances are volunteers are an important part of…
There comes a time when every organization must face a cold reality—developing a consistent written voice can be hard. “Wait a second,” you might say to yourself, “my organization doesn’t really do much with writing.” But think about it—chances are, you have already sent a text, drafted an email, or otherwise written something down since…
