The Importance of Creativity: Thinking Outside the Box

The Importance of Creativity: Thinking Outside the Box

Get creative.  Dream big. These all-too-familiar phrases have populated countless emails, pep talks, and meetings, and if you’re like us, they’ve probably started to feel a little stale, or worse—overwhelming. There’s little question about the importance of creativity in the big-picture-grand-scheme-of-things view of the world, but what does that actually mean for you?  How do…

The Seven Design Trends Your Church Should Know About for Easter 2023

The Seven Design Trends Your Church Should Know About for Easter 2023

Easter is coming. It’s arguably the most important holiday in the Christian calendar and, for many people, the only time of year you can find them in a church. Knowing that, churches should plan ahead to clearly communicate the joy of the Easter season—not only in the ways they teach and write about the Gospel…

2022 Brand New Conference: The Best Lessons We Learned

2022 Brand New Conference: The Best Lessons We Learned

One of our favorite events of the year is the annual Brand New Conference by UnderConsideration. This conference is a two-day event focused on corporate and brand identity. Each year it’s in a different location and brings together designers and communication consultants from all across the country for a time of learning and idea sharing….

How to be 1 in 100 Million: The Power of Visual Storytelling

How to be 1 in 100 Million: The Power of Visual Storytelling

“A picture is worth a thousand words” -Henrik Ibsen Today’s marketing climate puts a new spin on this common phrase. More than ever, consumers are being inundated with information, ads, entertainment, and sales pitches. According to SocialPilot, there are more than one hundred million photos uploaded to Instagram every day, and one billion Facebook stories…