Let’s start with the big picture. You clicked on this article for a reason. Why is understanding typography confusing? What even is typography? Isn’t that just fonts? Are we needlessly complicating a simple word by adding more syllables? Trust us, we would never do that to you. We defined Typography in another post in this…
There’s little question that the past few years of rapid technological development have shifted the online landscape. There have never been so many websites or platforms, and with the increasing demand for everyone and everything to have an online presence, the market has done everything in its power to offer web options at bare-bones pricing….
If you haven’t been following along, we’ve started a series of blog posts called “Design for Non-Designers.” Today we’re talking about design terms we always get wrong. It turns out that many of our readers are part of small businesses or nonprofits with fewer resources than more developed organizations. Whether it comes down to their…
If you’ve heard anyone talk about brand identity before, you know that a consistent color palette is key to a recognizable brand. It’s hard to forget the red and yellow McDonald’s sign, the purple and orange FedEx logo, or the green and white Starbucks siren. Having consistent colors in your brand is key for brand…
Have your designs ever felt clunky or chaotic? Maybe confusing or unclear? If you think your design just needs some clarification–or you might not know at all what to do next–then a look into the elements of visual hierarchy might be the key. What is Visual Hierarchy? In graphic design, the principle of visual hierarchy…
Have you ever found yourself working on a task for which you hardly feel equipped? Perhaps the task fell to you because it aligned more closely with your other job responsibilities than anyone else’s. As you begin trying to tackle the task, however, you might feel about as adept as an elephant in the kitchen….
In our first post, Design for Non-Designers: Intro to Terms, Part 1 we spoke about the first 5 of the 12 basic principles of design. We continue with the next 6 principles in this post. If you’ve found yourself in a situation where you need to create something from nothing, and you feel ill-equipped, we…
