Northside Pediatrics is well loved in the community and has a long history of providing excellent individualized medical care for children, teens, and families. The doctors and staff at Northside Pediatrics are known for their engaging and playful connection with patients. Many of Northside’s former patients return with their own children to see the pediatricians who provided care throughout their childhoods.
Northside Pediatrics’ logo was familiar, but it no longer accurately represented the pediatric practice. When Northside was planning a move to a new building, they brought in our team to develop a new logo, brand, website, marketing tools, and signage. Leaning into approachable colors, clean typography, and bright energetic imagery, we created a brand experience that welcomes even the most reluctant kid to the doctors.