So you’ve developed a great product or service. You’re excited to market it to people, to improve their lives, and to share your genius. However, when marketing without a marketing team means showcasing your product becomes a one man job, it can be hard to know where to begin. In today’s culture, technology develops at…
Let’s start with the big picture. You clicked on this article for a reason. Why is understanding typography confusing? What even is typography? Isn’t that just fonts? Are we needlessly complicating a simple word by adding more syllables? Trust us, we would never do that to you. We defined Typography in another post in this…
We live in a really interesting context today, where you can find online services to quickly and cheaply get a logo. They often use software with AI functionality to design you a logo. Did you see our air quotes? Here’s the reality—just because you can get a logo easily online or by having your cousin…
If you haven’t been following along, we’ve started a series of blog posts called “Design for Non-Designers.” Today we’re talking about design terms we always get wrong. It turns out that many of our readers are part of small businesses or nonprofits with fewer resources than more developed organizations. Whether it comes down to their…
One of our favorite events of the year is the annual Brand New Conference by UnderConsideration. This conference is a two-day event focused on corporate and brand identity. Each year it’s in a different location and brings together designers and communication consultants from all across the country for a time of learning and idea sharing….
“So… do you have a website?” Maybe you were avoiding the impending question because the online scene still feels new and overwhelming. Maybe your website just doesn’t quite embody your team or your mission. Maybe the other demands of handling a small team seem more urgent on an everyday basis and you simply haven’t gotten around…
So you want some company swag? If you’re not sure how to choose swag that’s useful and appealing, read on! We’ve put together a quick start guide that will help you understand swag itself, your customer, and how to choose swag. SO WHAT IS SWAG EXACTLY? An acronym for “stuff we all get,” swag refers…
If you’ve heard anyone talk about brand identity before, you know that a consistent color palette is key to a recognizable brand. It’s hard to forget the red and yellow McDonald’s sign, the purple and orange FedEx logo, or the green and white Starbucks siren. Having consistent colors in your brand is key for brand…
Have your designs ever felt clunky or chaotic? Maybe confusing or unclear? If you think your design just needs some clarification–or you might not know at all what to do next–then a look into the elements of visual hierarchy might be the key. What is Visual Hierarchy? In graphic design, the principle of visual hierarchy…
Have you ever found yourself working on a task for which you hardly feel equipped? Perhaps the task fell to you because it aligned more closely with your other job responsibilities than anyone else’s. As you begin trying to tackle the task, however, you might feel about as adept as an elephant in the kitchen….
