Navigating and understanding the myriad of choices and methods of how to do social media marketing can be daunting for anyone. 

Small businesses and nonprofits face a particular challenge—they often wear many hats and play all the roles themselves. Sometimes there’s just not enough time in the day to do the research and figure it out yourself.

All the options out there can get confusing and be pretty overwhelming. So we’ve decided to put things in simple terms and help you as you chart out your social media marketing strategy.

marketing through social media

Just what is marketing through social media?

We’re glad you asked.

Simply put, it’s the process of attracting web visitors by creating content and sharing it on your social media channels, ultimately creating a sense of community and brand awareness while increasing sales.

Social commerce is expected to expand and eMarketer predicts that by 2025, the industry will be worth $80 billion.

This fact alone is enough to motivate even the smallest business and nonprofit to reassess their strategy for marketing online.

Now that you know what marketing through social media is, let’s take a look at—

marketing through social media

Ephemeral Content is short-lived content that only appears for a short time and then disappears after the expiration date. 

Once it’s gone, it’s gone and can’t be found anywhere on social media. 

This type of content first appeared on Snapchat, where posts last only 24 hours. On Instagram, you can post ephemeral content to your “Stories.”

We all know what it’s like to see some crazy-good piece of content, and hours later want to revisit it, only to find out it’s disappeared—nowhere to be found. 

What makes this type of content so appealing for businesses is the concept of FOMO, or fear of missing out.  

People are driven by the need to be in the know. Businesses can capitalize on that, especially by keeping people engaged by offering promotional codes and limited sales. Followers will view the Stories hoping not to miss out on the next exciting piece of content or great deal. And we all know how exciting it is to snatch up that steal of a deal before the sale is over.

Social Media Community

Communities foster trust.

One key element of community is to enhance a brand’s relationship with people by creating a bond of engaged online customers. We all have brands we love. Don’t even get us started on our loyalty to Chipotle. Or Starbucks. Or Dunkin’.

Social media marketing strategies view social platforms as a way to build community whether you’re selling a good or a service. 

Behind every phone screen, brand, and nonprofit is a living, breathing person who longs to be a part of something. 

By utilizing this important tool and focusing less on “selling” or “advertising,” you can build your community around your niche, build brand awareness and visibility, and be in the game for the long haul.

marketing through social media

Influencer Marketing

Influencers—think Kardashians—gain a LOT of attention, have large followings, and reputations of expertise in their field. 

Their appeal is that they create a virtual community that people want to be a part of. Partnering with an influencer to advance a product, service, mission, or goal is a popular, ever-growing trend in social media marketing strategy.  

And there are benefits. 
Businesses are making $5.78 ROI for every $1 spent on influencer marketing. 

Paid Advertising is essential as brand reach is key

Paid advertising is one of the most effective ways to get your content in front of users. It’s powerful, and strategically targeting your audience goes a long way! All of us have seen those ads on Facebook and Instagram.

Want to get started marketing your business or nonprofit through social media? Click here and let’s partner together to build a marketing campaign that’ll put your business or nonprofit on the map and grab the attention of your preferred audience.